• Rent or Buy? The Real Tradeoff Most People Don’t Talk About,Helen Ford

    Rent or Buy? The Real Tradeoff Most People Don’t Talk About

    You’ve probably asked yourself lately: Is it even worth trying to buy a home right now? It’s a question a lot of people are asking. With today’s home prices and mortgage rates, renting can feel like the easier path. In some cases, it might even seem like the only realistic option right now. And if t

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  • What Real Brokerage’s Growth Says About Today’s Real Estate Market,Helen Ford

    What Real Brokerage’s Growth Says About Today’s Real Estate Market

    Even in a market that has felt slower and more cautious, some brokerages are still finding ways to grow in a big way. One of the clearest recent examples is Real Brokerage, which reported strong gains to close out 2025. According to its latest earnings results, the company posted $505.1 million in f

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  • 2026 Housing Market Update: What Buyers and Sellers Should Know Right Now,Helen Ford

    2026 Housing Market Update: What Buyers and Sellers Should Know Right Now

    As January 2026 gets underway, the housing market is settling into a rhythm that many buyers have been waiting for. While headlines may still feel uncertain, the reality on the ground is clearer: buyers continue to have more leverage than sellers, and mortgage rates are offering much-needed stabilit

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