• Rent or Buy? The Real Tradeoff Most People Don’t Talk About,Helen Ford

    Rent or Buy? The Real Tradeoff Most People Don’t Talk About

    You’ve probably asked yourself lately: Is it even worth trying to buy a home right now? It’s a question a lot of people are asking. With today’s home prices and mortgage rates, renting can feel like the easier path. In some cases, it might even seem like the only realistic option right now. And if t

    View more

  • What Real Brokerage’s Growth Says About Today’s Real Estate Market,Helen Ford

    What Real Brokerage’s Growth Says About Today’s Real Estate Market

    Even in a market that has felt slower and more cautious, some brokerages are still finding ways to grow in a big way. One of the clearest recent examples is Real Brokerage, which reported strong gains to close out 2025. According to its latest earnings results, the company posted $505.1 million in f

    View more

  • Why Experts Say Mortgage Rates Should Ease Over the Next Year,Helen Ford

    Why Experts Say Mortgage Rates Should Ease Over the Next Year

    You want mortgage rates to fall – and they’ve started to. But is it going to last? And how low will they go? Experts say there’s room for rates to come down even more over the next year. And one of the leading indicators to watch is the 10-year treasury yield. Here’s why. The Link Between Mortgage R

    View more