• What To Expect from the Housing Market in the Second Half of 2026,Helen Ford

    What To Expect from the Housing Market in the Second Half of 2026

    If the first half of this year has left you feeling stuck, you’re not the only one. Mortgage rates stayed higher than people wanted. Affordability remained tight. And uncertainty overseas added another layer of pressure nobody saw coming. That’s why so many people are asking the same question: Will

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  • Rent or Buy? The Real Tradeoff Most People Don’t Talk About,Helen Ford

    Rent or Buy? The Real Tradeoff Most People Don’t Talk About

    You’ve probably asked yourself lately: Is it even worth trying to buy a home right now? It’s a question a lot of people are asking. With today’s home prices and mortgage rates, renting can feel like the easier path. In some cases, it might even seem like the only realistic option right now. And if t

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  • What Real Brokerage’s Growth Says About Today’s Real Estate Market,Helen Ford

    What Real Brokerage’s Growth Says About Today’s Real Estate Market

    Even in a market that has felt slower and more cautious, some brokerages are still finding ways to grow in a big way. One of the clearest recent examples is Real Brokerage, which reported strong gains to close out 2025. According to its latest earnings results, the company posted $505.1 million in f

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